| Motorists traveling along U.S. Highway 6 will notice a change in Price city’s billboard. Carbon’s small business alliance has partnered with the travel bureau to bring a new slogan to the county. The first target for the logo and slogan will be Price’s billboard north of Castleview Hospital. On Aug. 23, the city council authorized the travel bureau and business alliance to move forward with revamping the billboard. |
Carbon’s small business alliance has partnered with the local travel bureau to bring a new slogan to the county.
Helper artist Karen Templeton designed and created the logo and the slogan “Carbon County, the other side of Utah!” will be used in the campaign.
The first target for the logo and slogan is the Price city billboard north of Castleview Hospital on U.S. Highway.
At a Price city meeting on Aug. 23, Councilmember Kathy Hanna-Smith submitted Templeton’s proposal for the logo and obtained approval to move forward with revamping the billboard.
Funding for the restoration will come from tourism taxes and other sources, according to Hanna-Smith
The slogan and graphic are not meant to replace the logo that already exists for Price city. It will be used in conjunction with the existing logo as a way of unifying the county.
The alliance and travel bureau hope that the slogan/logo will promote the success and well-being of businesses and residents in Carbon County by creating a clear brand identity for the county
The logo is also meant to be one that non-locals associate with the local area.
The logo will encourage a sense of community and a place to belong. The tag-line has a hint of the unknown.
According to the proposal, the tag-line piques the interest of readers and encourages them to see what is on “the other side of Utah.”
The logo graphic depicts the desert meeting the mountains. Blue and yellow represent the colors of Carbon County in the autumn.
“The other side of Utah can be interpreted in many ways,” stated Templeton.
For instance, the phrase could mean the other side of the Wasatch Mountains, where people still have clean air and wild trails.
It could mean the other side of Moab with many of the same attractions, but few of the hassles.
Or it could mean the other side of urban living because the county is a destination for activities which cannot be offered in the over-developed urban areas on the other side of the mountain.
To develop a sense of identity and ownership among locals, the logo needs to be seen in many venues, noted business alliance and travel bureau.
The organizers and supporters of the campaign plan to target billboards, signs and notices, brochures, newspapers, local business advertisements and county or private business statements.
Eventually, the plans include adding the logo-slogan to letterheads and business cards.
The idea is to develop a brand name, a unifying statement which spotlights the entire county.
The overall brand supports the individual towns and the individual towns support the overall brand, according to Templeton.
“There is no loss of identity for any city or business. There is a fresh focus of attention on all who use the brand. The more effective the focus the greater the potential for profitability, concludes Templeton’s proposal.